SEGA is committed to protecting and respecting your privacy.
This policy (together with our Terms of Service, End User Licence Agreement for FM (as defined below) and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
By registering your details with SEGA in relation to Football Manager 2018 or any of the games in the Football Manager series on any platform including Football Manager Touch and Football Manager Online (“FM”) or any other SEGA website or websites owned or operated by SEGA affiliates including the official Football Manager website (“Websites”) you consent to the use and transfer of your personal information inside and outside the EEA. Additionally, SEGA collects data in respect of its Data Subjects (as defined below) for inclusion in FM, as described below.
1. INFORMATION FOR CUSTOMERS
INFORMATION WE MAY COLLECT FROM YOU
Automatic information: we automatically collect general data to allow creation of game statistics, website statistics, such as page impressions, but this data cannot be used to track the movements of any individual user in FM or the Websites.
Information that you provide to us: generally, your use of FM or the Websites does not require you to provide any personal information. However, in certain circumstances where we do ask for your personal information we do collect and process such personal information in accordance with the explanation below.
Data collection can occur in a number of different ways, including, but not limited to:
- Information that you provide by filling in forms. This includes information provided at the time of registering to use FM or the Websites, subscribing to our services, posting material or requesting further services. We may also ask you for information when you enter a competition or promotion sponsored by SEGA or when you report a problem with FM or the Websites.
- If you contact one of SEGA's product support operatives, we may keep a record of that correspondence.
- SEGA may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
- Details of transactions you carry out through our sites and of the fulfillment of your orders.
- Details of your visits to our Websites, including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.
- Registering with SEGA's online product support service.
We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
USES MADE OF THE INFORMATION
We use information held about you in the following ways:
- To ensure that content from our Websites is presented in the most effective manner for you and for your computer.
- To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
- To carry out our obligations arising from any contracts entered into between you and us.
- To allow you to participate in interactive features of our service, when you choose to do so.
- To notify you about changes to our service.
We may also use your data, or permit selected third parties to use your data, to provide you with information about goods, services, special offers and promotions which may be of interest to you.
If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.
If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.
If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data.
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us (please see below for our contact details).
Our sites may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
2. INFORMATION FOR FM DATA SUBJECTS
INFORMATION WE MAY COLLECT FROM YOU
FM uses a complex, detailed and accurate database to simulate real-world football performance. The FM database comprises data compiled from and using or representing real-life footballers, managers, referees, team coaching and medical staff (“Data Subjects”) from around the world. The database includes full names of the Data Subjects as well as characteristics, behaviour and likenesses as they relate to the Data Subject’s footballing career in the real world.
Specifically, SEGA collects some or all of the following personal data in respect of each Data Subject:
- Given first name and surname;
- Date of birth;
- Head shot photograph;
- Details about the Data Subject’s club, which may include contract type and expiration date, team and game statistics;
- Estimated gross salary, earnings per week and number of bonuses awarded;
- Physical attributes, such as hair colour, height, weight and body type;
- Medical history where Data Subjects have made such medical history public;
- Various technical, mental and physical attributes.
(together, the “FM Data”).
USES MADE OF FM DATA
The FM Data is compiled by SEGA’s scouting network which comprises approximately 1,300 individuals across 50 countries (the “Network”). The Network collects the FM Data in three ways: (i) through attendance at football matches where Data Subject performance is observed and rated; (ii) through publicly available information such as newspapers, match programmes, websites and TV programmes; and (iii) through SEGA’s relationships with various third parties such as football clubs, leagues and football associations.
Once the FM Data has been compiled by the Network, SEGA’s in-house research team review the FM Data and data sources. Subjective sets of ratings which cover physical, mental and technical attributes of Data Subjects are built up over a period of weeks, months and years to provide a full profile by watching these players play in matches or in training sessions, reading match reports on various types of media, and by referencing SEGA’s forums where discussions are to be found on each set of data within each country. Once the FM Data has been verified and cross-referenced by SEGA’s in-house researchers, it is then integrated within the FM database to provide customers with a rich and realistic football management experience.
Additionally, Data Subjects are rated by the Network in more than 30 categories based on technical ability (for example: dribbling and corner-taking), mental ability (for example: aggression and decision-making) and physical ability (for example: balance and agility). These ratings are intended to reflect the Data Subject’s ability, but SEGA makes no guarantee, warranty or representation as to the accuracy of such ratings at any time.
Whilst SEGA takes great care to verify the accuracy of the FM Data, and takes stringent security measures to protect such data, Data Subjects have the right to ask us: (i) to amend the FM Data; or (ii) not to process the FM Data within the FM database. You can exercise your right by contacting SEGA at the following email address: firstname.lastname@example.org
SEGA shall aim to remove or amend the FM Data (as applicable) from the FM database within five (5) working days upon receipt of the Data Subject’s written request.
3. WHERE WE STORE CUSTOMER PERSONAL DATA AND FM DATA
Where we have given you (or where you have chosen) a password which enables you to access certain parts of our sites, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our sites; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
4. DISCLOSURE OF CUSTOMER INFORMATION AND FM DATA
We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
We may disclose publically available FM Data to certain third parties through strategic partnerships such as football clubs or sports analytic consultancies.
We may disclose your personal information to third parties:
In the event that we sell or buy any business or assets, we may disclose your personal data to the prospective seller or buyer of such business or assets.
If SEGA or substantially all of its assets are acquired by a third party, personal data held by it about its customers will be one of the transferred assets.
5. ACCESS TO INFORMATION
You have the right to request a copy of the personal information that SEGA holds about you and to have any inaccuracies corrected at your request. SEGA charges £10 for requests for information to be processed. Please send requests, and payment by cheque or postal order (please do not send coins or bank notes), to:
SEGA Europe Ltd
27 Great West Road
You may also request that we remove any of your personal information from our database at any time. Data Subjects should follow the separate procedure detailed in paragraph 2 (Your Rights) above. Similarly, if and when we email newsletters or other updates to you, we will provide you with the opportunity to unsubscribe from such services.
If at any time you wish to amend the information held by SEGA, simply log in to the SEGA website and change your information by clicking Edit Profile at the top right of the homepage.
If you forget your password simply enter your email address and it will be sent to you. For your security SEGA recommends that you do not use a simple password that will be easy for others to guess.
Privacy is a two way process. You need to take steps to maintain your privacy and should respect the privacy of others.
8. CONTACT DETAILS
If you have any questions about this privacy statement or the practices of this site, please contact SEGA:
United Kingdom Customer services: +44 870 010 8002 (national rate).
For other, please visit Support section. You may also send mail to the following postal address:
27 Great West Road
If you have comments on SEGA's online activities or ideas on how to improve them, please email email@example.com. Please note that by doing so, you also grant SEGA permission to use and incorporate your ideas or comments without further compensation.